How AI assistants find, understand and recommend businesses — and what growing companies can practically do about it. Covers AI search visibility (also called generative engine optimisation), how you are represented in AI-generated answers, citations and source authority, and how to measure and improve all of it.
AI Search & Visibility
Waiting for AI referral traffic to prove the work is like judging a billboard by its click-through rate. The useful signals sit earlier in the chain.
AI Search & Visibility
The sources behind a competitor’s recommendation are a map. Some of that map is earnable, some is not — and knowing which is the whole point of the exercise.
AI Search & Visibility
A website is a claim. Corroboration is what makes a claim usable. That gap explains most of the AI visibility problems a good site cannot fix.
AI Search & Visibility
Schema is not a ranking lever or a citation guarantee. It is a description of what is already on your page — and Google says as much in its own documentation.
AI Search & Visibility
Keyword optimisation makes a page findable. Entity clarity makes a business identifiable — and that is what determines whether a system can describe you at all.
AI Search & Visibility
A single share-of-voice percentage is only as meaningful as the prompt set behind it. Here is what is actually countable across AI surfaces — and what is not.
AI Search & Visibility
Visibility numbers only mean something relative to the questions they were measured against. The prompt set is that contract — and most reports never show you theirs.
AI Search & Visibility
Most so-called AI audits are website checklists with new labels. A real one starts with commercially relevant questions and ends with a measurable baseline.
AI Search & Visibility
Being absent from AI answers is rarely mysterious. It is usually access, understanding, evidence, source coverage or competition — and they need different fixes.
AI Search & Visibility
The claim that AI has killed SEO does not survive contact with the documentation. What changes is narrower, and more interesting, than the headlines suggest.
AI Search & Visibility
AI assistants now answer buyer questions directly. Visibility is no longer only about ranking — it is about whether a system can understand and recommend you.
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